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The web site gatlinburgfestivaloftrees.com states the following, "We are excited to announce that Gatlinburg Festival of Trees, a tradition more than 30 years in the making, will continue in 2017 with Presenting Sponsor, Hospitality Solutions." I noticed that the website stated " The proceeds from Gatlinburg Festival of Trees 2017 will benefit Boys and Girls Club of the Smoky Mountains." They also said " The Festival of Trees runs from November 22 to November 26 and kicks off with a Candy Canes and Cocktails Reception. On the evening of Tuesday, November 21. The Festival will feature a c." The meta header had gatlinburg as the first optimized keyword. This keyword is followed by festival of trees, free winterfest event, and smoky mountain ministries which isn't as important as gatlinburg. The other words gatlinburgfestivaloftrees.com used was rescue ministries. downtown gatlinburg is included but could not be understood by web crawlers.